The group was founded in July 2013 by its chairman, Liu Xuezhe. It aims to build a "business chamber platform" in cities above the county level all over the country with the group's excellent brand of "flavor of countryside and mountain", further develop the market, build a convenient and fast service network covering urban and rural areas, and let the masses share the high-quality products of Shennong herbal agricultural group and the high-quality, efficient, warm and thoughtful services as homeland.